AI-powered Google review management software for real estate agencies
A real estate agent's reviews are about something concrete: trust. Someone looking for a home judges your professionalism and response speed by reading what others wrote on Google. An unanswered review reads as a client you didn't pay attention to.
What is Google review management for Real estate agencies?
Google review management for Real estate agencies means monitoring, replying to, and analyzing the ratings your customers leave on your Google Business Profile. For a AI-powered Google review management for real estate agencies business, that means replying in an industry-appropriate tone, avoiding sensitive information, and using a process that lets you review delicate cases. Repliq automates part of this workflow with AI and generates a draft for each synced review within your plan quota.
The real challenge at real estate agencies:
Clients expect a reply that acknowledges their specific experience with the process: communication, transparency in negotiation, treatment during the transaction. A generic reply doesn't prove anything. But writing that by hand, with that level of care, on every review, takes time you'd rather spend closing deals.
How Repliq helps
Replies that show you're listening
The AI identifies the specific concern (slowness, lack of communication, transparency) and generates a reply about that, not a generic formula.
Configurable professional tone
Define whether your agency is formal or warm; every reply keeps that voice consistently, reinforcing the identity you want to project.
Review drafts instead of writing from scratch
With the draft already written, your team can review, edit, and publish while keeping the agency's profile active.
Safety filter for sensitive reviews
If a review alleges something serious, a threat, discrimination or specific harm during a transaction, Autopilot holds it for your review instead of publishing an unsupervised automatic reply.
Example: review about slow communication
ORIGINAL REVIEW
★★☆☆☆ “The agent was friendly but took a long time returning my calls during the negotiation.”
GENERATED REPLY (example)
“Thank you for your feedback about communication during the process. You're right that speed is key. We're going to review it internally. We'd love the chance to improve on your next experience.”
Example: review about a property viewing
ORIGINAL REVIEW
★★☆☆☆ “The property didn't look much like the listing photos, it was a waste of our time.”
GENERATED REPLY (example)
“Thank you for your feedback, and we're sorry the viewing didn't meet expectations. We'll review the listing photos with the owner so they better reflect the actual condition. If you're still looking, reach out and we'll help you find something more suited to you.”
These are just two examples: the system can reuse replies your team approves as context to guide the next drafts toward the tone they want to maintain, whether the review is praise or a complaint.
Multi-location
Repliq currently supports one location per account. If your agency has several offices, each one needs its own account. There's no centralized multi-location management yet.
Price
€39/mo (€30/mo on the annual cycle). Free includes 5 AI generations per month and manual publishing. Pro adds higher quotas, optional Autopilot, and safety filters. No lock-in.
See every billing cycle and plan on the pricing pageFrequently asked questions
These are the most common questions from real estate agencies evaluating Repliq to manage their office's Google reviews.
How often does Repliq sync my agency's new reviews?
Repliq syncs new reviews from your Google Business Profile listing every 2 hours, so the draft is ready without you having to check manually between showings and closings.
A client alleges they were misled or discriminated against in their review, what happens?
Autopilot's safety filter detects legally risky language, threats, discrimination, allegations of harm, and holds that review for you to review manually, regardless of star rating. 1- and 2-star reviews are always held for your manual review. That way no sensitive review publishes without a human seeing it first.
Can I set whether replies sound formal or warm?
Yes. You define whether your agency sounds warm, professional or direct, and the system uses the replies you've already approved as in-context examples to keep that same register in every new draft, no matter which agent signs it.
My agency has several offices, can I manage them all from one account?
Not yet. Repliq currently supports one Google Business Profile location per account, so each office needs its own account. Something to keep in mind if your agency grows and you want to centralize management across offices.
How much does the plan cost and what happens if I exceed the reply quota?
The PRO plan costs €39/mo, or less billed quarterly, semi-annually or annually, with an AI reply quota based on the cycle. For example 500/month, which doesn't expire within the contracted period and renews each cycle.
How to get started in 3 steps
- 1
Connect your Google Business Profile
Connect your Google Business Profile with OAuth. Repliq then syncs reviews according to the integration schedule, with no technical setup and no change to how you manage your listing today.
- 2
Set your reply tone
Configure your brand tone (friendly, professional, formal) once; the AI applies it consistently to every new reply it generates.
- 3
Review drafts or turn on Autopilot
Manually approve each draft, or turn on Autopilot so low-risk replies publish themselves while the safety filter holds back sensitive cases for your review.