AI-powered Google review management software for hotels
A hotel with normal occupancy gets dozens of Google reviews a month. Every guest expects a reply that acknowledges their specific experience, cleanliness, breakfast, noise, not a copy-pasted formula. Writing that by hand, every day, adds up to hours you'd rather spend on hotel operations.
What is Google review management for Hotels?
Google review management for Hotels means monitoring, replying to, and analyzing the ratings your customers leave on your Google Business Profile. For a AI-powered Google review management for hotels business, that means replying in an industry-appropriate tone, avoiding sensitive information, and using a process that lets you review delicate cases. Repliq automates part of this workflow with AI and generates a draft for each synced review within your plan quota.
The real challenge at hotels:
A complaint about breakfast or nighttime noise deserves a reply that acknowledges the specific issue and explains what you'll do about it. Not a generic “thanks for your feedback” that's clearly copy-pasted onto every review.
Common review patterns in hotels
• About cleanliness: “the room wasn't as clean as I expected” Needs a specific acknowledgment and, where relevant, the corrective step, not a generic apology.
• About noise or location: “you could hear everything from the street” Needs empathy without promising structural changes you won't make.
• About price vs. value: “expensive for what it offers” Needs context on what the rate includes, without sounding defensive.
How Repliq helps
Acknowledges each guest's specific detail
The draft addresses what the review actually says (quiet room, breakfast service, cleanliness) instead of repeating the same generic reply on all of them.
Professional, consistent tone
The AI uses the replies you approve as in-context examples and keeps that same register in every new draft, without sounding robotic or too casual.
Safety filter for sensitive reviews
If a review alleges an incident (injury, theft, discrimination), Repliq holds it for manual review instead of publishing automatically, regardless of rating. 1- and 2-star reviews are always held for your manual review.
Reviews synced every 2 hours
Guests leave reviews at any hour, often right after check-out. Repliq syncs new ones every 2 hours, so the draft is ready without you having to check Google Business Profile manually.
Example: review about breakfast
ORIGINAL REVIEW
★★★☆☆ “Clean hotel, great location. Breakfast has little variety for the price.”
GENERATED REPLY (example)
“Thank you so much for staying with us and for valuing the location and cleanliness. We've noted your feedback about breakfast variety. We'll review it with our catering team. We hope to welcome you back.”
Example: review about the room on arrival
ORIGINAL REVIEW
★☆☆☆☆ “We arrived and the room wasn't ready, we had to wait over an hour at the front desk.”
GENERATED REPLY (example)
“We're very sorry for the wait upon arrival. That's not the welcome we want to offer. We'll review room-turnaround times with our front-desk team so this doesn't happen again. Thank you for sharing your experience.”
These are just two examples: the system can reuse replies your team approves as context to guide the next drafts toward the tone they want to maintain, whether the review is praise or a complaint.
Multi-location
Free and Pro cover one location; MAX supports up to 3 locations in one workspace. The pricing page shows current MAX availability, and the application rechecks the catalog before creating Checkout. If your chain has several hotels, Free and Pro require one account per location; MAX can share up to 3 locations in one workspace. Beyond 3 locations, an enterprise multi-location tool is still needed.
Price
€39/mo (€30/mo on the annual cycle). Free includes 5 AI generations per month and manual publishing. Pro and MAX add higher quotas, optional Autopilot, and safety filters; MAX also supports up to 3 locations, 10 members and 20 reports per month. No lock-in.
See every billing cycle and plan on the pricing pageFrequently asked questions: Hotels
These are the most common questions from hotels and chains evaluating Repliq to manage their property's Google reviews.
How often does Repliq sync my hotel's new reviews?
Repliq syncs new reviews from your Google Business Profile listing every 2 hours. You don't need to check Google for an unanswered review, even during high season.
What happens if a guest reports a theft or food poisoning in their review?
Autopilot's safety filter detects legally risky language, threats, discrimination, allegations of injury, poisoning or harm, and holds that review for you to review manually, regardless of star rating. 1- and 2-star reviews are always held for your manual review. That way no sensitive review publishes without a human seeing it first.
Can I review the reply before it publishes?
Yes. By default you review and edit every draft and publish with one click. If you'd rather not review each one, you can turn on Autopilot so they publish on their own. Except those held by the safety filter. This gives you full control while you decide whether to trust Autopilot for your hotel.
My hotel belongs to a chain with several properties, can I manage them all from one account?
Yes, with MAX. Free and Pro cover one location; MAX supports up to 3 locations in one workspace. The pricing page shows current MAX availability, and the application rechecks the catalog before creating Checkout, so Free and Pro require one account per location while MAX can share up to 3 locations in one workspace. Something to keep in mind if your chain grows and you want to centralize review management across properties.
Does Repliq also reply to my Booking.com or Tripadvisor reviews?
No. Repliq only manages reviews on your Google Business Profile listing; Booking.com, Tripadvisor, and other booking platforms aren't connected today, so you still handle those from each platform's own dashboard. Starting with Google makes sense: it's the listing that carries the most weight in the Local Pack and in searches like "hotels in [city]", and it's usually where the highest volume of new reviews lands for a guest who booked through a different channel.
How many AI replies does the plan include and what happens if I go over the quota?
The Pro plan includes an AI reply quota based on the billing cycle (for example, 500/month on the monthly cycle). The chosen cycle, monthly or annual, determines the size of that quota, which doesn't expire within the contracted period and renews each cycle.
How to get started in 3 steps: Hotels
- 1
Connect your Google Business Profile
Connect your Google Business Profile with OAuth. Repliq then syncs reviews according to the integration schedule, with no technical setup and no change to how you manage your listing today.
- 2
Set your reply tone
Configure your brand tone (friendly, professional, formal) once; the AI applies it consistently to every new reply it generates.
- 3
Review drafts or turn on Autopilot
Manually approve each draft, or turn on Autopilot so low-risk replies publish themselves while the safety filter holds back sensitive cases for your review.