Repliq vs GatherUp: review management software comparison
Repliq offers a plan from €39/mo to respond to Google reviews with AI and Autopilot with a legal safety filter. GatherUp lists $99/mo on its Small Business plan for 1 location, and includes tools to actively request new reviews via email and SMS, SmartReply and AutoReply to suggest or auto-publish replies to positive reviews, embeddable widgets, and NPS surveys. It is a broader reputation generation and management approach, not just response. If your specific problem is responding to what you already have on Google, compare scope and currencies: Repliq lists €39/mo for that workflow and GatherUp lists $99/mo for its broader one.
What each one is: GatherUp
Repliq (Free, Pro and MAX; Pro from €39/mo; MAX from €99/mo)
Repliq manages Google reviews for local businesses: Free and Pro cover 1 location, while MAX can centralize up to 3 locations in one workspace. It syncs every 2 hours and drafts AI replies; Free keeps review and manual publishing, Pro and MAX can enable Autopilot with a safety filter, and MAX adds the multi-location workspace. Check /precios for current pricing and checkout availability.
GatherUp ($99/mo, Small Business plan)
GatherUp is a reputation management platform focused on generating new reviews, not just responding to existing ones: it sends review requests via email and SMS (up to 3,000 email credits and 300 SMS per location per month included), monitors reviews across 100+ sites, offers SmartReply (AI-suggested replies) and AutoReply (auto-publishing replies to positive reviews with pre-approved templates), embeddable widgets for your website, and NPS satisfaction surveys. Its Small Business plan, for 1 location, costs $99/mo, with monthly or annual billing (20% off annual) and a 14-day free trial. For 2-10 locations, pricing drops starting at $60/mo per location. Add-ons are billed separately: a Listings Hub runs about $40/mo per location, and campaign SMS or web-to-text chat run about $10/mo per location each, per third-party pricing sources (RightResponseAI).
When do you need each one?: GatherUp
Repliq if your specific problem is responding to the Google reviews you already receive, without paying for active new-review generation tools (email/SMS), widgets, or surveys you won't use. Check the full breakdown at /precios.
GatherUp if, besides responding to reviews, you want to actively ask customers for new reviews via email and SMS, display reviews on your site with widgets, measure satisfaction with NPS surveys, and are fine with AI auto-replies being limited to positive reviews via pre-approved templates rather than a legal safety filter like Repliq's.
The real difference isn't just price: GatherUp is built to actively generate new reviews, while Repliq is built to respond well and quickly to the ones you already have, with explicit legal control. The listed prices use different currencies and cover different scopes — $99/mo versus €39/mo — so saying one costs half as much would require an explicit exchange-rate and like-for-like comparison. If you need both workflows, compare the full scope; if you only need replies, Repliq's plan is focused on that job.
| Criterion | Repliq | GatherUp |
|---|---|---|
| Entry price (1 location) | €39/mo | $99/mo (Small Business plan) |
| Multi-location pricing | Not available today | From $60/mo/location (2-10 locations), decreasing tiers |
| AI review responses | Included, within plan quota | Yes: SmartReply suggests, AutoReply auto-publishes on positive reviews |
| Legal control / human approval | Optional Autopilot holds risky reviews and 1-2 star reviews for human review | AutoReply is limited to positive reviews with pre-approved templates; no equivalent legal filter documented |
| New review generation (email/SMS) | Not the product's focus | Yes, up to 3,000 emails and 300 SMS/location/month included |
| Embeddable review widgets | Not the product's focus | Yes |
| NPS satisfaction surveys | Not the product's focus | Yes |
| Paid add-ons (listings, campaign SMS...) | Not applicable | Yes, at extra cost per location |
| Billing | Access-code signup; month-to-month, no lock-in | Monthly or annual (20% off), 14-day trial |
Editorial review: 2026-08-23. Direct access to gatherup.com/pricing/ was blocked at the time of this review; GatherUp data was cross-checked across Capterra, SaaSPricePulse, PricingSaaS, and RightResponseAI, consistent with each other as of August 2026. Repliq's own price verified at /precios. Verify before deciding, as vendors change terms without notice.
How to decide in 3 steps: GatherUp
- 1
Define what problem you actually need to solve today
If you just need to reply to Google reviews with AI for one location, a focused tool solves that faster and cheaper than a full multi-channel reputation-management suite.
- 2
Compare the real price, not just the advertised rate
Check whether the price includes every feature you need, or whether there are paid add-on modules, annual contract minimums, or per-location costs that change the real total.
- 3
Try it before committing to a long contract
Start with a monthly plan before considering an annual cycle. That lets you check that the tool fits your real workflow before committing a larger budget.
Frequently asked questions: GatherUp
How much does GatherUp cost for a single location?
GatherUp's Small Business plan costs $99/mo for 1 location, a figure consistent across multiple independent sources (Capterra, SaaSPricePulse, PricingSaaS). Repliq lists its Pro plan at €39/mo and also covers 1 location; the currencies and product scopes differ, so compare the complete workflow rather than reducing it to a fraction.
Does GatherUp reply to reviews automatically with AI?
Yes: SmartReply suggests AI-written replies, and AutoReply can auto-publish them on positive reviews using pre-approved templates. There's no public documentation of a legal safety filter equivalent to Repliq's Autopilot, which holds risky reviews (threats, discrimination, serious allegations) and 1-2 star reviews for human review regardless of rating.
What does GatherUp include that Repliq doesn't?
GatherUp includes up to 3,000 email credits and 300 SMS per location per month to actively request reviews from your customers, monitoring across 100+ sites, embeddable widgets, and NPS satisfaction surveys. Repliq doesn't generate or request new reviews. It focuses only on AI-responding to the ones you already have on Google.
Does GatherUp's price drop with more locations?
Yes, GatherUp offers multi-location pricing starting at $60/mo per location for 2-10 locations, with decreasing tiers and no exact published figure per tier. In Repliq, Free and Pro cover one location, while MAX supports up to 3 locations in one workspace.
What's the best GatherUp alternative for a single location?
If you run one location and your specific problem is Google reviews going unanswered, Repliq solves that exact job from €39/mo. GatherUp lists Small Business at $99/mo; because the currencies and workflows differ, compare the features you actually need before deciding, without paying for active review generation, widgets, or surveys you don't need.
Can I use Repliq and GatherUp together?
Yes, they're not mutually exclusive. GatherUp can handle requesting new reviews via email/SMS and displaying them with widgets, while Repliq replies with AI and legal control to the Google reviews you already receive. Weigh the combined cost against your real need before buying both.
Put the comparison back into your real workflow: GatherUp
The best choice is not the tool with the longest feature list. It is the one that solves today's problem while keeping final responsibility clear. Verify the workflow, price, and approval boundary before expanding automation.